Local SEO is essential for home services businesses that want to get more calls from local customers. By optimising your Google Business Profile, building citations, generating customer reviews, and optimising for mobile search, you can increase your visibility and drive more calls. BeFindable offers expert local SEO services that help home services businesses attract more leads, improve their rankings, and grow their business.
For home services businesses such as plumbers, electricians, HVAC technicians, and contractors, local SEO is one of the most effective strategies to attract new customers and increase inbound calls. Local SEO focuses on optimising your online presence to be found in location-based searches, helping you connect with potential customers in your area. With the right local SEO strategy, you can ensure your business ranks high in search results when people are looking for home services nearby.
In this article, we’ll explore how local SEO can help home services businesses get more calls and how BeFindable can support your business in optimising for local search success.
When potential customers search for a home services provider, such as “plumber near me” or “HVAC technician in [city name],” they are likely ready to make a decision and call a business. By implementing local SEO best practices, your business can rank higher in local search results, increasing the likelihood that people will find and contact you.
Ranking higher in search results is crucial, as the top listings receive the most clicks and calls. By optimising your website, Google Business Profile (GBP), and local citations, you can ensure that your business appears prominently when potential customers are searching for services in your area.
How BeFindable Can Help: We specialise in optimising your home services business for local search, ensuring your business ranks high in local results and gets more inbound calls from potential customers.
One of the most powerful tools in local SEO is your Google Business Profile. For home services businesses, having a well-optimised GBP can drive a significant number of calls, as it displays your business directly in Google Search and Google Maps when people search for your services.
An optimised Google Business Profile includes:
Having your business prominently displayed in Google’s Local Pack (the top three results that appear with a map) can significantly increase your chances of getting more calls. However, only businesses with well-optimised GBP profiles and strong local SEO practices are likely to appear in these top spots.
How BeFindable Can Help: We ensure that your Google Business Profile is fully optimised with all the necessary information, helping your home services business appear in local search results and driving more calls from potential customers.
Citations, or online mentions of your business’s name, address, and phone number (NAP), are a crucial part of local SEO for home services businesses. The more consistent and accurate your citations are across the web, the better your chances of ranking higher in local search results.
Building and managing citations involves ensuring your business information is listed correctly on directories, review sites, and other relevant platforms. Inconsistent or outdated information can hurt your search visibility and lead to missed opportunities.
How BeFindable Can Help: We build and manage citations for your home services business across all relevant platforms, ensuring your NAP information is accurate and consistent. This not only improves your local search rankings but also increases your chances of getting more calls from potential customers.
For home services businesses, customer reviews are a critical factor in both local SEO and building trust with potential clients. Positive reviews help improve your local search rankings and make your business more appealing to potential customers. The more positive feedback you receive, the more likely customers will choose your business over competitors.
Reviews not only boost your rankings but also encourage people to pick up the phone and call. When customers see a business with glowing reviews, they feel more confident in the quality of your services.
How BeFindable Can Help: We implement review generation strategies to help you get more positive feedback from satisfied customers. Additionally, we help you manage your reviews, ensuring you respond to both positive and negative feedback in a timely and professional manner.
If your home services business covers multiple cities or service areas, creating location-specific pages on your website can help you rank in searches for each area you serve. These location pages should be optimised with local keywords, service descriptions, and your contact information, making it easy for customers in different areas to find and contact you.
Location pages help Google understand the geographic areas your business serves, improving your chances of ranking for searches related to those locations.
How BeFindable Can Help: We create and optimise location-specific pages for your home services business, ensuring that potential customers in all your service areas can find and call you easily.
A large percentage of local searches come from mobile devices. Customers often search for home services when they’re in immediate need, meaning they are likely to make a quick decision based on the results they see first. Optimising your website and online presence for mobile search is essential for getting more calls from on-the-go customers.
Key elements of mobile optimisation include:
By optimising for mobile search, you make it as easy as possible for potential customers to contact your home services business directly from their smartphones.
How BeFindable Can Help: We optimise your website and online presence for mobile devices, ensuring that customers searching for home services on their phones can quickly find and call your business.
Local SEO efforts are all about driving more calls to your business, but it’s also important to track how well your strategies are working. Call tracking allows you to measure how many inbound calls are generated from your local SEO efforts, which directories or listings are driving the most traffic, and how your Google Business Profile is performing.
Tracking these metrics provides insights into which areas of your local SEO strategy are most effective and where improvements can be made.
How BeFindable Can Help: We provide call tracking and analytics services that help you measure the effectiveness of your local SEO efforts. Our data-driven approach allows us to continually optimise your strategy to ensure maximum results and more calls for your business.
At BeFindable, we understand the unique needs of home services businesses when it comes to local SEO. Our tailored local SEO services are designed to help you get more calls, attract more customers, and grow your business.
Here’s how we can help:
With BeFindable, your home services business can take full advantage of local SEO to increase inbound calls and grow your customer base.
At BeFindable, we help businesses like yours boost visibility, attract more customers, and drive growth through expert Local SEO strategies, Google Business Profile optimisation, Reviews & Reputation Management and Citation Building. Whether you need a hands-on solution or prefer to take control with our easy-to-use platform, we’ve got you covered.
Get in touch with us today to schedule a free consultation and start optimising your online presence for more leads and revenue.
