Google Local Services Ads

Get to the top of Google with fully managed Local Services Ads

When a local customer needs your trade, Google Local Services Ads put you right at the top of Google – with the "Google Guaranteed" badge and pay-per-lead pricing. We apply, verify, set up and manage the ads for you where you're eligible, and run a managed Google Ads campaign where you're not.
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Google Local Services Ads

Qualified local enquiries, not wasted clicks

Google Local Services Ads put your business right at the top of Google – above the normal ads and the map results – with the "Google Guaranteed" badge where you're eligible. You only pay for genuine enquiries from local people who need your trade.

We handle the lot: application and verification, setting your services, areas and budget, then managing it day to day – including reviewing leads and disputing any that aren't genuine, so you don't pay for time-wasters.

Local Services Ads aren't available for every trade or area in the UK yet. Where they're not, we set up and manage a targeted Google Ads campaign instead, so you still get a steady flow of local enquiries.
Google Local Services Ads

Only pay for genuine local leads

With Local Services Ads you're charged per lead, not per click – so you only pay when a local customer actually contacts you about a job.

We review every lead and dispute any that aren't genuine (wrong area, spam, or a service you don't offer), so your budget goes on real work rather than time-wasters.

You stay in control of your monthly budget, and we report on the leads and cost so you always know what your ad spend is bringing in.
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Optimised Mobile Experience

We ensure your site is mobile-friendly, critical for local search success, as most users search for local services on their mobile devices.

Increased Organic Traffic

By optimising on-page elements, meta tags, and internal linking, your website will attract more organic traffic, leading to more opportunities for customer conversions.

Better User Experience

Technical improvements like fixing broken links, improving site navigation, and enhancing page structure create a more seamless browsing experience, which can boost dwell time and reduce bounce rates.

Compliance with SEO Best Practices

Stay ahead of the competition with a site that meets the latest SEO standards and algorithms, reducing the risk of penalties and ensuring long-term search visibility.
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Frequently Asked Questions

Everything you need to know about our Google Local Services Ads management.
What's included in your Local Services Ads management?
We apply for and set up your Google Local Services Ads, complete Google's verification, configure your services, service areas and budget, then manage the campaign day to day – including reviewing leads and disputing any that aren't genuine, so you don't pay for time-wasters.
Is my trade eligible for Local Services Ads in the UK?
Local Services Ads (the "Google Guaranteed" ads) are only available for certain trades and areas in the UK, and Google is still expanding the list. We check your eligibility up front. If you're not eligible yet, we set up and manage a targeted Google Ads campaign instead, so you still get local enquiries.
Who pays for the advertising spend?
You do – the advertising budget is paid directly to Google from your own account, so you stay in full control of how much you spend. Our monthly fee covers setting up and managing the ads only; it doesn't include the ad spend itself.
How quickly will I start getting enquiries?
Local Services Ads can start generating enquiries within days of going live, once Google has verified your business (usually a couple of weeks). A managed Google Ads campaign can go live sooner. We refine the campaign over the first few weeks to improve lead quality and cost.
Do you guarantee a set number of leads?
No one can honestly guarantee a fixed number of leads – it depends on your trade, area, budget and competition. What we do guarantee is that your ads are set up correctly, actively managed and continually improved, and that we challenge any poor-quality leads on your behalf.
Which plan includes Local Services Ads management?
Local Services Ads / Google Ads management is included in our Dominate plan. See our pricing page for details.

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